Question by quinkade: What are the usual direct marketing activities of bank?
Hi, What are the usual direct marketing activities of banks?
Can you give examples of Citibank DM activities please?
Better if its in Philippine setting. thank you!
Best answer:
Answer by lordreith
These are the usual direct marketing activities of a bank:
1. Get new customers through direct mail, outward bound telemarketing, couponed print ads, direct response TV and radio.
2. Keep old customers happy. Direct mail, outward bound telemarketing, envelope stuffers with statements, paid checks
3. Resell and ujpsell old customers. (Get them to try new services) Direct mail, outward bound telemarketing, envelope stuffers with statements, paid checks
4. Sell bank-related services (mortgage loans, credit cards, loans, safe deposit boxes, foreign banking). Direct mail, couponed print ads, TV and radio
5. Crisis management (bank default, run on bank, rumors). email, radio, outward bound phone, direct mail
6. New branch opening (email, direct mail, direct rsponse ads, TV and radio, outward bound telemarketing
One useful source of free direct marketing ideas you might want to look at is: www.word-jobber.blogspot.com
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